Ahead of the FIFA Women's World Cup, Neon Black worked with Hyundai on a groundbreaking campaign, designed to drive nationwide enthusiasm for women's football, featuring all-female mascots at the Hyundai A-League Grand Final and rallying Australians to pen messages of support on a Hyundai i30 N. Culminating in heartfelt letters from Matildas stars to their mentors, the campaign garnered extensive media coverage, including Weekend TODAY weather, amplifying Hyundai's commitment to advancing the women's game beyond the realm of sports marketing.