Batiste's unrivaled status as the global dry shampoo leader was further solidified by an innovative Christmas campaign created by Neon Black to launch its new "Naughty & Nice" Christmas gift sets. This brand activation captivated media recipients with personalised press kits delivered by Santa Claus, igniting widespread engagement and social buzz. By cleverly integrating the festive spirit into the launch of Batiste's gift set, the campaign not only delighted media but also sparked organic product features and social sharing, showcasing Batiste's enduring market dominance and consumer appeal.