Neon Black are proud to announce we have been shortlisted for a Mumbrella CommsCon Award for ‘Launch or Relaunch Campaign of the Year’ for our work with Natural Solar and the Tesla Powerwall during 2016.
Over the course of this 12-month campaign, Neon Black worked to position Natural Solar as a trusted market and industry leader of battery power, as well as a premier installer of the Tesla Powerwall.
This campaign aimed to educate the Australian public on renewable energy, the benefits of battery power and the types of Australians who adopted battery power.
The core idea used Natural Solar customers as the face of battery power in Australia and worked to position the company as an industry and market leader, whilst educating consumers in an interesting way. The selection of real-life consumer case studies to act as brand advocates and ambassadors was crucial to the success of this campaign and acted as a big driver of consumer interest and trust in Natural Solar.
Natural Solar conducted the first installation of a Tesla Powerwall in Australia in January 2016 and achieved worldwide media interest and attention.
Key media touch points included:
- First installation of a Tesla Powerwall in Australia
- First commercial Tesla Powerwall in Australia
- First power bill
- Multiple Powerwall installations at one location
- South Australian blackouts
- Localised stories in rural and remote areas, and first in state installations
- Case studies and success of installations
“I’ve worked with the Neon Black team for over a year, and can safely say the results we have achieved are some of the strongest in market, generating worldwide coverage for Natural Solar,” says Chris Williams, Managing Director of Natural Solar.
“Neon Black are an expert team of strategic communicators and understand how to get cut-through, make noise and tell a story relevant to the brand, media and consumers. This also translates directly to real-time results, driving more than 60,000 consumer leads to the Natural Solar website during a year-long period,” said Mr Williams.
“At Neon Black, we are committed to building innovative and exciting campaigns that really work and generate genuine results for our clients. We strive to meet business objectives and make an impact in everything that we do,” said Finbar Corrall, Co-Founder & Creative Director of Neon Black.
“It’s an absolute privilege for the past 12 months of strategic media relations and communications with Natural Solar to be recognised and shortlisted for a CommsCon Award in our first eighteen months of operation at Neon Black. This feeling is only enhanced when you consider the exceptional calibre of shortlisted agencies and campaigns,” said Soraya Calavassy, Co-Founder of Neon Black.
Mumbrella CommsCon Awards celebrate the importance of leadership and new talent, along with Australasia’s best in-house and agency professionals. These awards for communications, public relations and social media industries aim to celebrate outstanding local work. The 2016 awards saw more than 320 entries submitted.