Philips LatteGo makes cafe-quality coffee at home, but Philips wasn't traditionally seen as a coffee brand in Australia. Neon Black built credibility from the ground up through an integrated influencer, PR and performance editorial campaign, securing third-party reviews in tier-one publications, placing LatteGo in gift guides and best-of listicles at key retail moments, and working with authentic creators to tell real stories about the product. The result was green across every pillar of Versuni's brand health tracker, a significant uplift in consideration among in-market consumers, and Philips rising to become the number two brand in the fully automatic coffee machine category.