Gozney - Case Study - PR Agency Australia

Making Gozney the most talked about Pizza Oven in Australia.

Gozney is a global leader in outdoor cooking for professional chefs and the adventurous home cook.

Gozney briefed Neon Black to:
■ Develop an awareness campaign to highlight innovation, authority and pioneer status of brand
■ Build strategic partnerships with local Gozney Ambassadors
■ Create experiential consumer touchpoints
■ Achieve regular top-tier coverage in food publications
Always-on press office strategy designed to generate consistent media coverage within top tier targets (food, lifestyle, technology, general news, home)
Development and deployment of media reviewer program to drive media advocacy and testimonials for launches, core products and accessories range.
Strategic partnerships developed with local pizzerias, chefs, restaurateurs and KOL’s in food and pop-culture arena to position Gozney as an aspirational brand
Experiential event calendar designed for media, consumers, hospitality industry, chefs, influencers, retail partners and KOL’s. Purpose built to launch peak season, educate on product capability and build brand connection.
Amplification of charity partnerships and engagement driving coverage and highlighting brand values
■ 176M opportunity to see (reach)
■ 223% INCREASE IN SALES
■ 224 earned media CLIPPINGS
■ Gozney dome sold out within 12 minutes of launch
■ 3.4K new instagram followers
■ SALES INCREASE OF 1010% (yOY) and 105% (mom) in MONTH #1 of affiliate activity

Gozney Sunset Slices

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
THE PIZZA LORRD OF LOCKDOWN

During the week, Emlyn Bilbie is a full-time uni student studying computer science. But when that wasn’t enough to keep him occupied during lockdown, Bilbie decided to pick up a new hobby: pizza making.
Gozney x the Grifter

It’s a fact that there’s no better combo than beer and pizza. So, to mark World Pizza Day, Gozney teamed up with The Grifter Brewing Company to create the ultimate pairing.
WORLD PIZZA DAY

We teamed up with Sydney’s top pizzerias: Bella Brutta and Dimitri’s to give away 100 free pizzas for World Pizza Day.

The campaign was featured across Broadsheet, Concrete Playground & The Urban List resulting in both venues ‘selling out’ in a matter on minutes.
Gozney-Fest

Experiential ‘Gozney Fest’ event for media, hospitality industry, chefs, influencers, retail partners and KOL’s.
Purpose-built to launch peak season, educate product capability and build brand connection, the event exceeded KPIs by 44% and generated an OTC of 930,000 from influencer UGC.