We worked with Neon Black to launch a multi-faceted influencer campaign for Australia’s Next Top Model; a first for Foxtel. We knew after 10 seasons we needed to do something different to excite a younger audience. From the moment we met with Neon Black they tackled each element with their trademark creativity, vibrancy and flair. They also delivered exceptional results that increased reach, and also increased viewership year on year. They are a superstar agency!
I was literally in my office yesterday talking with my boss about how many PR agencies get it wrong. I brought up your name as someone who ALWAYS calls with ideas relevant to our program. So many PR professionals do absolutely no research into programs they pitch too. I know every time I receive a call or email from you I know it’s going to be something I’ll be able to take to my bosses. Here’s to more great stories in the future!
Natural Solar worked with Neon Black to spread the word and gain media attention as we announced our role as an Australian authorised reseller of the long-awaited Tesla Powerwall. Neon Black not only achieved an unprecedented amount of media coverage in a very short time frame, but also generated hundreds of consumer enquiries and business leads for Natural Solar as a result of this activity. Neon Black handled every element of this campaign with passion, professionalism and dedication to achieving results.During the past three years of working with Neon Black, I’ve come to refer to the team as our ‘secret weapon’. Hands on, their communications expertise hasn’t just positioned us as an industry expert; it’s created business results that can only be dreamed of.
In over 20 years in business, the level of coverage, service and results I have seen from Neon Black are unprecedented. Running my social media, public relations and marketing for the launch of Peter Manettas Seafood, they have been instrumental in its success. Neon Black drove consumer and media interest, whereby pre-launch we had over 4,000 people signed up to our database ready and waiting to order. The breadth of their media contacts and understanding of strategic PR has made Neon Black one of my most trusted and valued suppliers.
“Bakedown Cakery has been working with Neon Black for the past year and the results in 12 short months have been immense. Since we opened our shop at the end of 2017, our business has grown to new heights – ones that we didn’t imagine could exist in such a short period of time. Soraya, Finbar and I have worked together on campaigns that have seen products go from viral to sold out in a matter of days. They really have an eye on all of the data which they use to drive genuine results every time. If you engage Neon Black for your PR, from the development of concept through to execution and results, you won’t regret working with such a fantastic team of people.”
SEXPO worked with the Neon Black team during the course of SEXPO Brisbane and Melbourne on the PR and media relations component of the show. From coming up with truly creative concepts, managing our internationally acclaimed A-List adult talent, to fanning out the flames of a crisis, working with local exhibitors and suppliers and managing the media process and securing coverage, Neon Black were exceptional and an absolute pleasure to work with every step of the way. In such an intense 24/7 environment, lots of activity on-site and thousands of people to navigate, the Neon Black team shone as true professionals and integrated as seamless members of the SEXPO team. I would highly recommend working with Neon Black on your next campaign or event – you won’t be disappointed
Every now and then you come across people that actually seem to stop, listen and engage. Neon Black is a unique and talented combination of people who can recognise the strategic frontier of a business and its target audience. They have no issue tackling topics and industries that are challenging, including creating and handling a delicate conversation on death and funerals, whilst still generating cut-through. In fact, they thrive on it, because they have skills to create communication strategies that work across all channels. Our experience with Neon Black has been nothing short of commercial achievement, genuine results, successful consumer engagement and a lasting foundation for our brand.
I’ve worked with Neon Black for more than a year on one of the most critical projects of my career. Working with Neon Black on the launch of the Heart on My Sleeve movement saw them develop a communications strategy that propelled our movement into the eye of the mainstream media. This was more awareness and attention than we could have imagined at the time of launch and was instrumental in helping us achieve our goal of reaching 1 million people in less than a week. The PR campaign saw the HOMSM develop a life of its own. 20,000 people have joined the movement and hundreds have shared their story in an organic and honest way via social media, making mainstream media, industry leaders, large corporates and educational institutions sit up and take notice. Neon Black has the utmost commitment to not only building, promoting and growing HOMSM, but also making a difference in the community; a rare and valued quality.
We can’t thank Neon Black enough for the absolutely stellar creative work they’ve done for us during The Girl on the Train campaign - highly recommend their expert team!