PHILIPS APPOINTS NEON BLACK TO LAUNCH AFFILIATE AND PARTNERSHIP PROGRAMME IN AUSTRALIA
Philips, a global leader in health technology and consumer lifestyle products, has appointed Sydney-based creative communications agency Neon Black to expand and manage its affiliate and partnerships program in Australia, focusing on its personal care and grooming portfolio.
Placing additional focus into the local affiliate space, Philips has engaged Neon Black to lead its affiliate strategy, implementation and performance growth. Neon Black will design and deliver a full-scale program with a focus on performance, revenue and deeper brand engagement.
“Affiliate marketing represents an exciting opportunity for Philips in the region,” said Kay Cho, Head of Marketing, Philips Personal Health, ANZ. “At Philips, our mission is to provide better care for more people. We’re always looking for new ways to connect with consumers in meaningful ways, and growing our affiliate marketing presence offers us a platform to do that while driving performance and measurable outcomes. Neon Black’s strategic thinking and expertise made them the right partner to help us grow and scale this channel.”
While this program has a D2C focus, Neon Black will leverage Philips retailer partnerships and platforms to continue to maximise visibility, traffic and sales for the brand.
“We’re proud to be supporting Philips in building its affiliate presence in Australia,” said Soraya Calavassy, Co-Founder and Director, Neon Black. “Success comes down to strategy, creative and technical activity. Our framework is built to do just that, while remaining flexible enough to meet each client’s unique goals. There’s an untapped opportunity for brands to grow in the affiliate arena as the industry continues to evolve in Australia, and we are so excited to see Philips prioritise this as part of its marketing mix.”
The appointment follows Neon Black’s continued investment in its affiliate and partnerships division, with a growing portfolio of clients and tailored service structures designed to support both brands entering the space for the first time, as well as those looking to elevate and scale existing programmes.
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About Philips
Philips is a leading health technology company focused on improving people’s health and well-being through meaningful innovation. Philips’ patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.
About Neon Black
Neon Black is an award-winning Australian communications agency specialising in public relations, affiliate marketing, social media, events and brand partnerships. Known for integrating earned, owned and paid channels to drive measurable outcomes, Neon Black works across sectors including technology, home and lifestyle, beauty, FMCG and entertainment. www.neon.black