The Art of Saying Goodbye


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THE BRIEF
To hold a launch event for The House and introduce Australia’s first creative funeral home to VIP’s, media and identities. 

THE EXECUTION
To officially launch The House, Australia’s first creative and design led funeral home, Neon Black worked with the internal team to create a bespoke event to celebrate the art of saying goodbye and start an intimate and personal conversation amongst guests.

Over 150 guests attended the official launch of The House held at Carriageworks. Guests were served Pol Roger champagne, Antipodes water and a selection of canapes from Hive Catering including Polenta twills with truffle Parmesan cream and picked shallot, smoked eggplant with eggplant crip and buttermilk spanner crab served on sesame crisps.


A series of custom made installations were revealed at the launch event gripping guests with their haunting beauty and innovation. These included Australia’s first paper chapel designed by renowned Paper Engineer, Benja Harney, a light chapel, a stunning rock installation and a film production by Motel Films.

Guests were invited to engage with and truly experience each of the installations in their entirety at the event and were sparked with the chance to start their own conversation on the importance of saying goodbye.
 

The Founders - Christian Willis, Morna Seres and Kylee Stevens

The Founders - Christian Willis, Morna Seres and Kylee Stevens

Nichol and Ali Hulett Popov

Nichol and Ali Hulett Popov

Fashion designer Andy Lee, Ollie Cotsaftis & Ian Lacanilao

Fashion designer Andy Lee, Ollie Cotsaftis & Ian Lacanilao

 

ABOUT NEON BLACK
Neon Black is more than just a PR Agency. We are creative communicators dedicated to telling the story of your brand and achieving results that directly impact your business. With clients Australia-wide, we have made waves in Sydney, Melbourne, Brisbane and Perth, as well as worked on globally recognised brands and campaigns. We are a hybrid mix of experts, offering PR, communications, marketing, digital, social media, SEO and creative to help your business grow and your customers sit up and take notice.