NATURAL SOLAR AUSTRALIA’S LEADING INSTALLER OF THE TESLA POWERWALL
Neon Black worked with Natural Solar, an Australian solar installer, to position themselves as a trusted market and industry leader of battery power, and premier installer of the Tesla Powerwall compared to larger competitors.
This twelve-month strategic calendar consisted of media relations, content creation, blog development, social media, advertising, localised marketing and SEO.
A campaign highlight was the first installation of a Tesla Powerwall in Australia by Natural Solar in January 2016, which achieved worldwide media interest and attention.
Key news generation supported by PR, SEO and social media included:
- First installation of a Tesla Powerwall in Australia
- First commercial Tesla Powerwall installation in Australia
- First power bill received
- Multiple Powerwall installations at one location (6)
- South Australian blackouts
- Localised stories in rural and remote areas, and first in state installations
- Case studies and success of installations
Worldwide media coverage
100,000 in-bound consumer leads to the Natural Solar website in 12 months
Sales growth and revenue increase for Natural Solar
The Project, Today Show, Sunrise, Weekend Today, Weekend Sunrise, Channel 9 News, Channel 10 News, Channel 7 News, Nine News Now, ABC, 2GB, 2UE, 3AW, 4BC, 4CC, Daily Telegraph, Sydney Morning Herald, The Australian, Australian Financial Review and more